In the efforts to come up with a new media which could provide an interesting opportunity for brands to engage with high value customers in premium residential complexes, Bonding Moment Creators launched concept of organising events and talent shows within large housing societies in Mumbai and Delhi NCR.
These events are designed to set up face to face interactions between brand and the customers in the informal setting of his housing society. The objective is to combine branding and sales on a single platform in premium residential complexes. While the focus is on lead generation/sales activities, there is equal emphasis on building relationship between brands and the high value customers these events shall have.
The platform not only supports lead generation as well as on the spot sales for brands but will also give the brand the emotive value of being a part of consumers’ social life and recognising his hidden talents.